It depends on her equipment. If she is entry level, and using pro-sumer equipment, then she should charge less. I feel that most people know what they are worth. I’ve known businesses in the IT field charging an arm and a leg, for second rate product. Simply because you charge more, does not mean you are capable of doing a better job.
For an hours worth of onsite shooting, with lighting, scene prep, color balance, I would say over $750.
I would say about $300-500, because as you say, in website graphics and photos are extremely important.
You can also charge $15-25/photo, it’s more economical.
It depends on her equipment. If she is entry level, and using pro-sumer equipment, then she should charge less. I feel that most people know what they are worth. I’ve known businesses in the IT field charging an arm and a leg, for second rate product. Simply because you charge more, does not mean you are capable of doing a better job.
For an hours worth of onsite shooting, with lighting, scene prep, color balance, I would say over $750.
Hope this answered your question.
VincentW is the lead developer of:
http://www.PowerfulChurchWebsites.com